What are the potential advantages and disadvantages of conducting primary research versus using secondary research for Techpro’s market expansion goals? How might the choice between primary and secondary research impact Techpro’s ability to identify and target new marketing segments for their project management tool?
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View the following link: (1) What can Marketing Research tell you about Texas and its favorite candy for Halloween? (2) Does the research involve quantitative or qualitative research? Why? (3) Does the research involve primary data or secondary data research? Why? ***NOTE: YOU MUST COMPLETE ALL QUESTIONS TO RECEIVE FULL